12 Things You Need to Know Before You Even Start a Blog

Thinking of starting a blog? Blogging is a wonderful thing to get involved with and can lead to all sorts of great opportunities. But before you dive right in, it’s well worth firstly taking a step back and thinking about a few important things.

Listen up. Starting a blog is pretty easy, but getting it right is a lot more difficult and there are many decisions to make along the way. Here are 12 things you need to know before you even start a blog:

1. Self-Hosted WordPress Blog

You might be wondering about the best option for starting a blog. Do you create a WordPress blog, or would a platform like Blogger suffice? What about something like SquareSpace or Wix?

In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is by far and away the best option.

There are a few main reasons for this:

Firstly, a self-hosted WordPress blog gives you complete ownership and control over everything you do. There are millions of themes and plugins for WordPress, while it’s also great to know that nobody can come along one day and take down your blog because it ‘breaks’ some sort of rule. That’s a big issue with many platforms!

Once you have installed WordPress (it’s free and most hosts let you install it with just a couple of clicks), you can essentially do whatever you like. You’ll need to spend a bit of money on hosting and a domain name, but those can be picked up pretty cheaply.

2. Build a Brand

To build a successful blog and stand out in the crowd, you need to work to create a distinctive brand. This means pick a very specific niche and working to develop a brand that really speaks to your audience.

What makes a brand?

Well, it involves many different things like the name, logo, visual imagery, the tone/personality of your writing, the user experience, and so on. Think about great bloggers like Seth Godin. You always know exactly what you’re getting when you visit his blog – and that’s what you need to do, too.

To be successful, you must stand out from the crowd and speak to your audience. What’s your niche? What do you want to be known as? What’s the personality of your blog going to be? Will your blog be serious/funny/informative/detailed/factual, etc.?

3. Content is King

You can have the best looking blog in the world, but it doesn’t matter a jot if the content is crap!

To be successful and keep people coming back for more (which is surely what every blogger is looking for), your content must be high quality and deliver on exactly what you’ve promised.

Make sure each post is well researched and has a clear point. Make it interesting to read by injecting a bit of your own personality into each post – or tell stories to bring it alive.

Remember: content is king, so make sure it’s as good as it possibly can be!

4. Blog Regularly

Blogging regularly is really important. If you want your blog to have any kind of impact, you just cannot go weeks or months without making a post!

When you first set up your blog, it’s easy to begin with great intentions and boast about how you’re going to make a new post six times a week. But unless you’re superman/woman, the reality is that sticking to a schedule like that is completely unrealistic.

To give yourself the best possible chance of success, be realistic about how often you’re going to post and set a schedule to meet that goal. You might want to plan out your content in advance and then use a post scheduler to post it to your blog on a given day.

5. Visual Content is Key

Visual content is becoming an ever-bigger part of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.

Make sure each and every post you make contains some sort of visual content. It really helps to bring your blog alive and can greatly increase the number of people who click through to your blog – especially from social media.

Not a graphic designer whizz kid? Don’t worry! A tool like Canva is free and super simple to use, or you could outsource it to a design professional.

6. Connect With Other Bloggers

It’s easy to see other blogs as competitors, but you should actually look at them as your friends. Experience tells me that your success often depends on connecting with other bloggers and making yourself known to the key players in your niche.

Comment on their blogs and join in the conversation. Share their posts on social media. Build a relationship with them and get on their radar! Trust me, it’ll really help your chances of success.

7. You MUST Build an Email List

Imagine being able to send 500 people to your new blog post in a matter of minutes, or having the ability to instantly send traffic to an offer you’re promoting as an affiliate.

When you have an email list, you have the power to do all this and more!

You’ve probably heard the expression “the money is in the list” – and I can absolutely and categorically tell you that it’s the honest truth. If you’re starting a new blog, make sure you start building an email list from day one.

8. Paying for Advertising

There are many great free ways to get traffic to your blog. You can work on SEO and get traffic from Google. You can write guest posts for other blogs, or use social media to share relevant content and get new followers.

But while free methods are great, it’s also worth considering paid methods like Facebook advertising. If you do it right, you can achieve your goals much quicker and almost instantly reach out to new people.

A word of warning: Don’t throw a load of money at the wall and hope it sticks! Set a small budget (e.g. $20) and test the water to see if it works.

9. Responsive Design is a MUST

Gone are the days when most people browsed the internet on their desktop computer. Nowadays, it’s all about smartphones and tablets.

If you’re planning to set up a new blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on mobile devices! It’ll make the viewing experience much better for your visitors, and it has certain SEO benefits, too.

10. Be Aware of Increasing Security Threats

When setting up a blog, it’s extremely important to take security seriously. Blogs are vulnerable to hackers and other online threats, so it’s absolutely vital to take steps to protect your site as much as possible. Trust me, you don’t want the hassle of sorting out a hacked blog because it can be a complete and utter pain in the arse!

Firstly, make sure your blog and plugins are always up-to-date and running the latest versions. This includes the WordPress installation, your theme and each plugin.

Secondly, make sure you install a basic WordPress security plugin to help guard against common threats and get alerted if the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.

11. You Need to Think About SEO

Where do you go if you’re looking for information? In most cases, the answer is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.

If you want to get visitors from Google, you need to think about Search Engine Optimization (SEO). I could write a whole book on this subject, but for now you just need to get the basics right.

Base each blog post around a specific keyword – and be sure to include that keyword a few times in the post. Don’t overdo it!

In addition, it’s worth installing an SEO plugin like Yoast SEO. This is a free tool that gives you the ability to optimize your blog quickly and easily.

12. Blogging is Hard Work

Finally, it’s important to realize that blogging is hard work.

Many people dream of setting up a new blog and achieving instant overnight success, but the reality is that it’s bloody hard work and requires consistent effort over years and years. If you’re willing to put the effort it, it’s well worth it though and literally has the power to change your life.

So, that’s it. Those are the 12 things I think you need to know before starting a new blog.

Steps To Getting ANYTHING You

You’ve heard of the Law of Attraction.

If you’re like most marketers, you’ve also poo-poo’d the Law of Attraction, too.

After all, it’s just new age hocus pocus malarkey, right?

You can’t sit on your duff and attract a new television to yourself.

(Well, actually you can, with the help of your credit card, Amazon and the mail delivery system, but that’s not what we’re talking about, is it?)

I’m going to prove to you that the Law of Attraction is indeed very real.

And I’m going to do it by simply having YOU prove it to YOURSELF once and for all.

Are you ready?

The first thing to know is that the universe is already delivering to you exactly what you’ve asked for.

Imagine a line of self-driving delivery trucks coming down your street. These trucks cannot be stopped – they will make their deliveries to you whether you want them to or not. And these trucks will never stop coming, either, for as long as you are alive.

What you can change, however, is WHAT they deliver to you.

If your thoughts are on your lack of sales, lack of subscribers, lack of JV partners, lack of affiliates, your website crashing and so forth – that’s exactly what you’ll experience.

However, if you think of all the new subscribers you’re attracting through your marketing methods, how well your website is converting thanks to your testing, how easily you attract affiliates and JV’s – then that’s what you’ll get.

“But I already do think about the things I want!”

I agree, you do. But maybe not as much as you think about the things you DON’T want.

And it’s actually a bit more complicated than that, too.

You see, if you only think consciously about what you want, but you don’t program your sub-conscious mind as well, then you still won’t get what you ordered from those trucks rolling down your street.

This is where it gets confusing, doesn’t it? What is the subconscious? And how do you program it to work with you, instead of fighting what you want?

You might think of your conscious mind as the part of the iceberg that’s above water – the part you’re familiar with. The subconscious mind is the much larger portion of the iceberg that’s beneath the surface – and also the part that reacts to currents and ‘steers’ the iceberg in the direction it winds up going.

The trick is to program the subconscious mind to take you where you want to go, and to bring into your life the things and people you want in your life.

Program your subconscious correctly, and everything is easier.

Program it incorrectly, and you feel like you are continuously attempting to swim upstream against a diabolically strong current that inevitably prevents you from getting where you want to go.

It’s important to note here that your subconscious mind is already being programmed all the time – by your thoughts, the media, movies and television, advertising, your friends and family and so forth.

Isn’t it about time YOU took charge of your own programming to get the success you seek in online marketing and every other aspect of your life?

Here’s how:

Step 1: Write down exactly what you want, in full detail.

Instead of writing, “I want more affiliates,” write “I want 20 active affiliates who sell a total of 1000 copies of my program in the next 60 days.”

Step 2: Visualize yourself already having obtained what you desire.

This is fun and something you should do several times a day or more.

Play full color movies in your head of yourself already having attained your desire.

Your subconscious doesn’t know the difference between what it sees in your imagination and what it sees in the real world.

That’s why when it keeps seeing movies of you having 20 active affiliates and selling 1,000 copies of your program in 60 days, it will think this is reality and work to make it happen.

Step 3: Don’t watch or listen to anything – real or imagined – that contradicts your new belief.

If you want to sell /1,000 copies of your program, but you watch a TV series where the main character is always failing at everything he tries, this is going to sabotage your efforts. Be very careful what you watch, read and listen to.

Consider going on a complete news fast, refusing to watch or read anything negative for the next 30 days. You might be surprised at how much more positive you feel, and how much easier it is to attain goals.

That’s because you’re removing negative influences on your programming, which allows the positive influences to have their way.

Step 4: Make your own mantra or affirmation summarizing your goal.

This affirmation is going to imply you already have the outcome you seek.

Start the affirmation with either, “I have… ” or “I am… “. In the case of our example, your affirmation might be, “I have 20 active affiliates who easily sell 1,000 copies of my program in 60 days.”

Make sure your affirmation is in the present tense or else your subconscious won’t understand it.

Also, don’t use a negative word, because your subconscious won’t hear it.

For example, if you say, “I do not get refund requests,” your subconscious will hear, “I do get refund requests” and it will go to work to make sure you get plenty of refund requests. Ouch.

Step 5: Create reminders.

Set a timer on your phone that goes off periodically throughout the day to remind you to say your affirmation and play your movie in your head.

See yourself already in possession of what you seek.

Step 6: Do affirmations.

Okay, if you’re squirming right now and saying, “I don’t want to!” then I understand.

You probably tried affirmations in the past and found it too boring to continue.

Here’s how to make it simple for yourself: Write out a list of affirmations that support your desired goal.

Record yourself saying these affirmations, and loop it 3 to 5 times to repeat those affirmations.

Then play this recording several times per day as you do other things.

Hint: It’s especially useful to play it as you’re falling asleep.

Step 7: Time to kick things up a notch.

You’re going to speak as though you have already attained your goal.

Yes, I mean speak to others. If that sounds a little too crazy right now, then practice speaking it out loud to yourself, Then when you’re ready, talk to friends, family, etc.

For example, in our 20 affiliates – 1,000 sales example, you’ll be saying things like, “I’ve got 20 new active affiliates who are promoting my new program like crazy. In fact, I’ve already made 1,000 sales!”

“Wait! Isn’t this lying?”

Think of it as time traveling. When you do reach this goal, you will be saying these things for real. You’re just saying them a little early, that’s all.

Now, I know you’re going to try to skip this step. Don’t. Speaking things into existence is powerful. After all, don’t gods speak entire worlds into existence? If they can do that, you can speak your goals into being as well.

Now then, once you’re doing these seven steps, just keep doing them until you reach your goal. Then repeat the entire process.

I suggest you start with a small goal that can be achieved fairly quickly and work your way up to larger goals. Realize of course that you will HAVE TO DO STUFF along the way to make your goals happen.

But here’s the magic – by using this system, things will be a lot easier. The people you need will appear when you need them.

Things that need to fall into place for you will fall into place. It feels a lot like magic, but it’s not. It’s simply a matter of energy and focus.

You are focusing your energy to send out a call into the world for what you need, and the world cannot help but answer.

Remember that long line of trucks making deliveries to your home? Now you can determine what gets delivered (and what doesn’t.)

So what have you got to lose? And more importantly, fellow online marketer, what have you got to gain?

The world needs what you have to offer. And by using this system you’ll be able to help all kinds of people while simultaneously getting everything you want, too.

Truly a win-win for everyone involved.